i wore the same dress for a month

I came across “National Simplicity Day” which is all about simplifying your life, whether it’s decluttering your home or using your electronics less.

I saw this as a great opportunity to challenge my outlook on fashion.

I chose to wear one single dress for 30 days straight.

The dress is one of my favourite items – an organic dress from natural fibers that I got second hand from a clothing rental company that was selling off their old clothes to make space for new ones. So this dress has been pre-loved by many others before me.

Just imagine, not getting to or having to spend a single second for a month about what to wear!

30 days has passed, and I even wore the dress on day 31 because I wanted to.

But here’s my thoughts throughout and after this experience.

Oh but first. Yes, I washed the dress during this month. A few times. I have gotten this question so many times, so thought I’d put it here before getting started so you don’t have to read this thinking I walked around smelling bad for a month. Although it is worth mentioning that because the dress is made from natural fibers, airing it out worked perfectly fine the majority of the time.

You can read more on how to take better take care of your clothes so they last longer here:


The Dress


I personally quit fast fashion several years ago, moved to sustainable and ethical brands. But I realized after a while that it was still using virgin materials in most cases, and that’s when I decided to quit new fashion as well.

Second hand and upcycled clothing are very easy to find these days when you live in larger cities and through thrifting apps or websites.

So I started buying more clothing than ever before. Because it’s thrifted, so I can get as much as possible without any impact, right?

Well, not really true.

I realized I need to go back to my minimalist approach to fashion.


I noticed a change in my behaviour on the first evening. When it was time to go to bed, I hung the dress up instead of throwing it on the ground as I normally do. I felt I had gained a different kind of respect for the item, knowing how important it would be to me the following 29 days.

Things I’ve done in the dress


Travelled to Stockholm

Travelled to Läckö Castle

Gone on a date

Gone on a second date with the same person, wearing the same dress both times 

Been interviewed on Live TV

On live TV on the Norwegian show God Sommer Norge on TV2


I’m not gonna lie.

This wasn’t challenging for me at all.

I only experienced positive things during this month and I’d do it again.

As for weather conditions, I was lucky to not have a pretty stable weather throughout the month, but during colder days or evening I’d jump into a pair of stockings and put a turtleneck under the dress and if needed, a jacket on top.

I think that one of the things that made this challenge so easy was that I chose a garment that I already used a lot and knew that I loved and always felt good in. And that’s how I want all of my wardrobe to be like. Knowing that no matter what I put on, I feel great.

Having fewer items, but where all of them make me feel great when wearing.


  • Choose an item you already wear often and that you always feel great wearing
  • Try to pick an item made from natural fibers

You can read more about natural and synthetic fibers here:

  • Since you’ll be washing the garment in the evening and let air dry during the night, try to opt for one that dries relatively fast
  • You can always mix up the look with the help of accessories and different hair- and makeup styles
  • Tell people about the challenge and why. Not only might it make you feel more comfortable seeing your coworkers or class mates every day wearing the same thing (chances are most people won’t even notice) but it also brings awareness to the cause
  • It doesn’t have to be a dress. It could be a pair of trousers, a blouse or other
  • Looser fit makes it less likely to get the item smelly from arm sweat (cause even with deodorant, it can happen)

For more posts about Fast Fashion check these out:


PLASTIC CLOTHING – Pros, cons and how to deal with micro plastic pollution

CLOTHING: Which materials are the best and worst? – A sustainable fashion material guide

NOT BUYING NEW CLOTHES? Here’s what you can do instead

HOW TO SHOP SUSTAINABLY – When you are living a very busy life

This post was written by our blogger Evelina Utterdahl. You can read more about her here

Methane Digesters in Guizhou Province

Gold Standard

We have now offset another 30,000 ton CO2eq in a Gold Standard certified project!

The project has distributed and installed 18,870 biogas digesters for local households in China. In the digesters, pig manure is treated anaerobically in order to recover biogas. This biogas is then used as thermal energy to replace the coal for cooking and water heating.

The project leads to the reduction of coal consumption and consequently the reduction of carbon dioxide emission. Meanwhile, the recovery and utilization of biogas from biogas digester will reduce Methane emission that would otherwise have been emitted to the atmosphere. Methane is a powerful green house gas that is 28-36 more potent than CO2 over a 100 year lifespan.

The project covers 27 townships at Hezhang County, Guizhou Province of China. 

More information about this project in the Gold Standard registry (including verification and monitoring reports): https://registry.goldstandard.org/projects/details/449

Invoice: Invoice EMS-1441

Retired credits:


HOW TO SHOP SUSTAINABLY – When you are living a very busy life

To live a more sustainable and environmentally friendly life, we first need to educate ourselves on what changes we can make and which of our habits are the worst from an environmental perspective. But a lot of people don’t have the time to spend hours researching these things and need short, fast and easy guides on how to make better choices. Parents especially have less time to change to better habits that will be part of making the future for their children better.

So here is a guide on how you can shop what you need more sustainably.

Second Hand shopping online

Location: Not only does online thrifting allow more people to shop sustainably due to lack of time, but also bringing the option to those who do not have physical second hand-stores close to where they live.

Please do keep in mind to try to shop from within your own country, or as close to you as possible to keep the emissions for transportation down.

Search engine: A lot of the apps and websites where you can buy pre-loved items make it easier to find specific things you’re looking for, compared to wandering around in the physical stores trying to find x, y, z. Through the search option, you can search for specific brands, items and sizes. Especially the part of being able to search for sizes makes it easier and more inclusive for people with larger sizes, as most of what is sold in vintage and thrift shops are sizes S-L.

Notification options: If you can’t find what you’re looking for, you can in some apps and websites choose to get notifications if an item is added that match your search word. This saves you time so that you don’t have to check for it every single day, but can rely on the notification to let you know.

Follow people with similar taste, size and hobbies: In some apps, like TISE and DEPOP, you can follow specific people making items put out for sale by those people being displayed for you. That way you can create almost like an app that shows you the items of your interests, size and style.

Sustainable and ethical stores

While shopping for items that are already on this earth, to lessen the need fo using new resources, buying pre-owned or upcycled items is not for everyone. Perhaps you are looking for a specific kind of item and you just can’t find it on any of the online thrifting options.

There are stores who’ve made it easy for you to save you time from researching for all brands who use sustainably sourced materials and who used ethical practices for their workers. These stores, which you can find both online and in some cities, have done all of that work for you as they only stock items from brands who make the cut.

As there are many readers here from Sweden, I’ll mention a couple of these physical store options for you here. That way you can try the clothes on before purchasing. These all do have online shops as well for those who do not live in any of those cities.

Stockholm has Ecosphere and Adisgladis for example, and in Gothenburg you have Thrive.

How to find ethical and sustainable brands

  1. You can go to some of these stores who sell only from ethical and sustainable brands, look at their list of what brands they are selling and go onto the websites of those specific brands and see all of their items, as the retailers with many brand only chose a few of the clothings from each brand.
  2. Check out the website and app GOOD ON YOU where they amongst other things, research on different brands and rate them on 3 points – Environmental Impact, Labour Conditions and Animal Welfare. For brands that have been rated badly, they often offer “Good Swap” by showing brands with similar style of clothing but by brands who’ve been rated good.
  3. Follow ethical fashion-gurus on social media. They often mention brands that are good, and call out Greenwashing when deserved. Some people I recommend following for ethical fashion is:

Aja Barber: InstagramPatreon

Verena Erin/My Green Closet: InstagramYoutube

Kristen Leo: InstagramYoutube

Venetia Falconer: Instagram Youtube

For more posts about Fast Fashion check these out:


PLASTIC CLOTHING – Pros, cons and how to deal with micro plastic pollution

CLOTHING: Which materials are the best and worst? – A sustainable fashion material guide

NOT BUYING NEW CLOTHES? Here’s what you can do instead


This post was written by our blogger Evelina Utterdahl. You can read more about her here


What does Earth Overshoot Day actually mean?

We’ve exceeded the allowed consumption of natural resources available for us in 2019. And this day occurs sooner every year. In 2018 Earth Overshoot Day took place on August the 1st, while this year it was 3 whole days earlier, on July 29th.

Source: Statista

This is the date for when the world had used up its resources, but many countries have their Overshoot Day sooner.

With the rate at which we are using our resources now, we would need 1,75 earths.

If everyone lives as the Americans, we would need 5 earths.

If we all lives as Australians or Swedes, we’d need 4 earths.

By using up our natural resources before they have time to regenerate, we are stealing resources from ourselves, and even more of the children who will grow up in a world where growing food is hard, where fresh drinking water is scarce and where biodiversity is at an alarming low. 

There is a campaign called #MoveTheDate started by Global Footprint Network, where we can all give tips or show how we work to Move The Date forward.

What can be done to lower our impact as a whole?

If we would cut CO2 emissions from fossil fuel burning in half, Earth Overshoot Day would occur 93 days later.

If we reduced global meat consumption by 50% and replaced these calories through a vegetarian diet, we would move Overshoot Day 15 days

If every other family in the world had one less child, we would move Overshoot Day 30 days by 2050.

If we reduce our Footprint from driving by 50% around the world and assume one-third of car miles are replaced by public transportation and the rest by biking and walking, Earth Overshoot Day would move back 11.5 days.

To know what you as an individual can do to lower your Footprint, it’s best to take one or a few tests to see in which areas there’s room for improvement. You can take a test to calculate your footprint here:


Source: Overshootday.org

10 things you can do to lower your personal footprint

1. Carbon offset your lifestyle. You can do that here on GoClimateNeutral.org

2. Fly less, or much better – don’t fly at all. At least skip the leisure flight trips

3. Skip animal products. Beef is the worst, but the entire animal agriculture industry is one of the most harmful to our planet in more ways than just carbon emissions.

4. Shop less. We buy way too many things these days, which is made by using resources we now need to be extra careful with. And then the shipping across the world has a toll as well. Only buy what you need, and try to get it second hand.

You can get tips on how to shop less newly produced things here:


5. Where does your money go? Most banks fund industries which most people would never knowingly support. Like the fossil fuel industry as well as weapon industry to name a couple. Look over your savings and try to move them to a bank that invest in a brighter and greener future.

6. Sell your car, if you have one. Is it possible for you to walk, cycle or take public transportation to work/school? Then save money and the planet by selling your car. You will then only drive when absolutely necessary and then you can borrow or rent a car. If you can’t get rid of your car, try to fill it when you use it. Try not to drive alone. Do you have any neighbors going the same way? Any colleagues who live one the way to work you could pick up?

7. Live smaller or with more people. A lot of energy goes into warming and/or cooling your home. The more people per square meter, the better. A bonus is that mental health often improves when living with others.

8. Waste less food. While avoiding plastic packaging might be getting more attention when coming to food when trying to live more sustainably – the food wasted has a way bigger impact than the actual packaging. Here’s a post where you can read on some things you can do with your food waste instead of throwing it away: http://www.earthwanderess.com/stop-food-waste/

9. Switch to green energy

10. Use your technology less. The internet requires an immense amount of energy so use it shorter and use it wisely. The tech industry is not sustainable at all, and you can expect some posts about that in more details during August.

This post was written by our blogger Evelina Utterdahl. You can read more about her here


Nowadays clothing has become somewhat disposable. The majority of the clothing produced today are made with poor quality, without longevity in mind and in many cases even planned obsolescence(made to break within a certain time with the intent to create a need for the customers to buy new)

This is a guide of how you can give your clothing a longer life, keeping them looking new for as long as possible.


  • Do it yourself if you have the skills or if its small and can be done by hand. Or you can look for guider or videos online to see how you can fix something yourself even if you haven’t done it before
  • Get a professional to do it. Support your local tailors.
  • Opt for visible repair, partially because you don’t have to worry about the mending looking perfect but it also adds to encourage fixing what’s broken. Let’s make it a trend! #VisibleRepair is a very active hashtag, so you can find a lot of inspiration of what you can do on Pinterest or Instagram.
  • Remove pilling to make your garments look like new again. Rent, borrow or buy a pilling machine, or try using a razor to see if that works.
  • Repair as soon as possible, so it doesn’t get worse and therefor harder to fix.
  • Dye bath when colours are faded instead of buying new
  • Cover stains instead of throwing away if they won’t go away with any tricks. Another version of Visible Mending. Maybe use iron-on-pads or find other creative ways to cover those stains.
  • Snip loose strings and threads as soon as you see them (I know it may be tempting to pull in those loose threads, but that can actually make the problem worse. Snip the thread off as soon as you notice it.)


  • Wash less often (Washing adds wear and tear to your clothes. While necessary when clothes are dirty, unnecessary washing shortens the life of your garments.)
  • Always check label guidelines to make sure you are following instructions
  • Liquid laundry detergent wears off the fabric less than a powdered one
  • Wash with colder water
  • Skip the fabric softener/conditioner
  • Hand wash if possible
  • Use a lower spin cycle
  • Wash your garments inside out
  • Air dry (direct sunlight can fade colours) If you have the time, drying in natural sunlight and air is usually best. Dry whites outside and dark colours indoors. 
  • Always wash similar colours to remain the garments colours as long as possible
  • Use delicates bags for your extra sensitive items, like lace underwear


  • Hang or fold correctly (try to fold along the seams of the garment)
  • Airing your clothes can be enough for several uses with natural fibered clothing
  • Use a steamer instead of an iron – or hang garments in shower room when usingth shower or spray with water, hang up & let wrinkles unfold with the help of gravity
  • Spot clean small stains instead of washing the whole garment
  • Invest in good hangers as the thin ones can cause the shoulder parts of your clothing to misshape
  • Store clothes in a dry space
  • Fold your knitwear. The weight of jumpers can cause them to lose their shape.


  • Materials that don’t smell, can me aired out. You can read our guide on materials here:

CLOTHING: Which materials are the best and worst? – A Sustainable Fashion Material Guide

  • Quality that stay in shape and don’t lose colour etc
  • Also holds a better second hand value

Here is a great video giving tips on how you can recognize quality clothing:

For more posts about Fast Fashion check these out:


PLASTIC CLOTHING – Pros, cons and how to deal with micro plastic pollution

CLOTHING: Which materials are the best and worst? – A sustainable fashion material guide

NOT BUYING NEW CLOTHES? Here’s what you can do instead

HOW TO SHOP SUSTAINABLY – When you are living a very busy life

This post was written by our blogger Evelina Utterdahl. You can read more about her here


Whether it’s for financial or environmental reasons, you may consider doing a period of not purchasing any new stuff, or at least new clothes. But how do you keep your love or need for fashion if you don’t shop anymore?

There are actually several different option, so here’s a guide for you, along with some tips of apps and website where you can thrift, swap or even get things for free.

Picture by: Caroline Franksjö


Buying second hand is a great option to get (to you) new clothes considering the situation we’re in where the business models of fashion is to produce an abundance in clothing, using precious resources, land and energy.

It’s a lot better to use what we already have than to use new resources.

As second hand shopping is become more popular, I’m hoping that people will shop their clothes with the second hand value in mind. Quality will keep its value for a long time, while cheap and poor quality fast fashion items will have little to no value after a short time of being used.

In a world where we every day get marketing in our faces of what is trendy and not, avoiding trends and looking to thrift stores makes it easier to find your own personal style.

The downside to shopping second hand online is that you can’t try things on before buying it. But there are many pros about thrifting online, like being able to search for specific items and sizes, saving time and for many people – stress, and of course not everyone have many second hand shops near them. In some website or apps you can even set to get a reminder if a specific item comes up for sale.

But please do keep in mind the shipping when purchasing online. While thrifting is a sustainable way to buy clothing, if you have them shipped from far away the carbon footprint of the transportation could become quite large. So try to buy second hand as locally as possible.

I know it can take some time and getting used to the idea of buying pre-used clothes. Personally I used to get very stressed by being in thrift shops as they were often disorganised and very busy. When I was younger I used to think it was unhygienic.But can we just take a moment to address that a lot of the people who think it’s not fresh to buy used clothes seem to have no issues staying in hotels, sleeping in sheets slept in by hundreds of people before them, or eating at restaurants with glasses and cutlery also been used by hundreds, if not thousands of people. Clothes can be washed too, right!?

Here are some links to where you can thrift online. These are just a few options, there are so many more and as thrifting is becoming more popular, even more are popping up. Use your computer or phone to find options near you, both for physical and online stores.

There’s a separate list for swedish apps and websites, as we have a majority of Swedish readers at the moment.


Facebook Market

Facebook groups

Depop (app only)






Tise (app only)




Myrorna Webshop


Erikshjälpen webshop


One person’s trash is another one’s treasure

Have some clothes in your wardrobe that you’re not using? Perhaps they don’t fit anymore, your style has changed or you’ve grown tired of it. Well, most people do and just imagine what treasures are out there not being used and appreciated.

Want new stuff but don’t want to spend money?

Let me walk you through the concept of a clothing swap.

Either organised by a company, organisation or simply between friends – people bring clothes they no longer enjoy or can use and then you can swap with each other.

A strategy used by Stories behind things of which I’ve been to a clothing swap event, you leave your things and get tokens for them. Depending on what kind of item, quality and brand you get different amount of tokens. This way there will be no loss in bringing quality items, as you could get either another high quality item or several more simple items. As long as they’re whole and in good condition you can leave them for tokens.

The items then have a “price” of x tokens, depending on the qualities mentioned above.

Do some online searching to see if there are any clothing swap events or organisers near you, or you can check out an app called Bunz which works in a similar way. It’s based on users actually using it, so in some places there’s no one who’s gotten started yet but if you start by putting your things in and then encourage others in your area to join too, you can swap that way.

Or why not create an event with some friend who have similar sizes and do it less formal over dinner or coffee.



Source: Stories Behind Things


Another way to get things for free is to simply ask your friends and family if they have anything they’re not using and ask if you can look through it and pick some stuff, either to keep or simply to borrow from them.

There’s actually people giving things away for free somtimes. Check to see if there’s a local facebook group of people giving things they no longer want for free, or on market place in your area as some people put things up there too.

Especially after the hit series Marie Kondo where she shows how to declutter and get rid of stuff, more people than ever are getting rid of their belongings so get more space (physically and mentally) in their home.


Facebook market

Facebook groups


Sharing economy is a term for a way of distributing goods and services, a way that differs from the traditional model of corporations hiring employees and selling products to consumers. In the sharing economy, individuals are said to rent or “share” things like their cars, homes and personal time to other individuals in a peer-to-peer fashion.” – Wikipedia

As our resources and the use of them are becoming more crucial, the idea of a shared economy where co-owning an renting rather than everyone owning everything themselves is becoming increasingly popular.

The time for buying an entirely new outfit for a single event became more accessible and popular with the growth of fast fashion brands offering the latest fashion for an unreasonably low price needs to end. You can read more about what fast fashion is here and why it is so important that that business model changes.


If you ever need to wear something once for a specific event, like a job interview or a wedding, or if you just really like to dress in different items often, clothing rental is just the thing for you.

Clothing rental is no longer just about renting tuxedos or fancy maid of honour dresses. It is becoming more common with rental companies offering more day to day clothing, an instead of just for one specific event, to subscribe and use the rental as more of a clothing library where you can borrow new items every month.

Perhaps you find something you really like and want to invest in, but want to try it out in person before making the commitment to buy an item that is rather expensive (as the quality and working conditions most likely are much better than the fast fashion options most people wear these days)

Here are some options to clothing rental companies in the UK, US, Australia and Sweden. But there are many more options out there so search online to find what options there are near you. Remember that it is not sustainable to keep shipping clothes for swaping or thrifting across the world, so try to find an option as locally as possible.


Hirestreet (UK)

HURR Collective (UK)

Gwynnie Bee (US)

Rent the runway (US)

Armoire (US)

Her Wardrobe (AUS)

Glam Corner (AUS)





Stadsmissionens REMAKE

Houdini Sportswear


Do you too have a pile of clothing that you love but need some kind of repairing or alterations?

If the mending it beyond your personal skills, you can either ask someone you know who does, or you can support your local tailors.

The same goes for altering clothing. Maybe you have some items you love but they need to be shortened, sewn in or in other ways be modified. Try doing it yourself or as mentioned above – take it to a tailor to make it fit you as perfect as possible with the help of a professional.

Have a stain you can’t get rid of? Hide it with a pin, pad or do something called visible mending – an upcoming trend to make the mending of your clothes obvious but do it in a creative way. For inspiration see the hashtag on Instagram or Pinterest.

In Sweden, there’s a repair company called Repamera where you can send your clothes for mending that requires the skills of a professional, they fix it and send it back to you. There might be a similar option in your town or country, so that could be worth checking out if you don’t have a physical tailor close to where you live.

REMAKE or UPCYCLE – alter clothes or fabrics to new items. There are also plenty of brands and people creating new clothes from fabric scraps or other unused old fabrics. Search online to find what options there are near you!

Here’s a pyrmaid to keep in mind when wanting or needing something

For more posts about Fast Fashion check these out:


PLASTIC CLOTHING – Pros, cons and how to deal with micro plastic pollution

CLOTHING: Which materials are the best and worst? – A sustainable fashion material guide


HOW TO SHOP SUSTAINABLY – When you are living a very busy life

This post was written by our blogger Evelina Utterdahl. You can read more about her here

CLOTHING: Which materials are the best and worst? – A Sustainable Fashion Material Guide

When it comes to buying clothing, the material can matter even though it’s second hand and after reading this blog post you will understand why and have some tools as to what to think about when you buy new clothes – thrifted or new.

There are two types of textile fibers. Natural and synthetic.

The natural fibers comes from nature, like cotton and flax or from animals, like silk and wool.

Synthetic fibers are, well, made from synthetic fibers.

There’s also something that is often referred to as semi-synthetic which are made from natural materials like cellulosa from trees but the fibers are made artificially.

The most common synthetic fibers are made from fossil fuels, the most common material is known as polyester.

Source: sweguide.com



Acrylic is artificially made by petroleum and is a kind of plastic. In the making of acrylic, it takes a lot of toxic chemicals and needs a lot of resources which makes this kind of synthetic fibers one of the worst in terms of environment.

The fabric is very sensitive to heat and often gets pills, those tiny little balls appearing on the surface of the fabric.

As with all synthetic fibers, they release tiny microplastics when they are washed which are entering the water systems, out into the ocean creating a lot of health issues for animals an humans alike. You can read more about how to handle synthetic fibers to minimise the release of microplastics into our waters here:

Plastic clothing – Pros, cons and how to deal with micro plastic pollution


  • Warm
  • Machine washable
  • Cheap
  • Lightweight

  • Pills easily
  • Doesn’t breathe
  • Static builds up easily
  • Can’t be recycled and is not biodegradable
  • Release microplastics
  • Energy intensive
  • Highly polluting and uses toxic chemicals


This material is super stretchy and is very often mixed in with other fibers to make the clothing more elastic, both natural and other synthetic materials.


  • Very stretchy
  • Helps to keep the shape of clothing
  • Great to give a snug fit
  • Perfect for swimwear and tight athletic wear

  • Loses stretchiness and quality over time(with good quality it can stay elastic for very long though)
  • Release microplastics
  • Energy intensive
  • Highly polluting and uses toxic chemicals


The only difference is that nylon a name by a company and the fiber is polyamid.

Polyamid is a strong and elastic material that doesn’t wrinkle.


  • Strong and durable
  • Weather resistant, makes for great windbreaker or rain jacket
  • Machine washable 
  • Cheap
  • Versatile

  • Non biodegradable
  • Release microplastics
  • Toxic chemicals are used
  • Polluting
  • Energy intensive


This is not only the most common synthetic fiber, but nowadays the most common fibre in clothing overall. Especially used in Fast Fashion, as it is such a cheap and versatile material. You can read more about Fast Fashion here:

What is Fast Fashion

  • Cheap
  • Durable
  • Wrinkle resistant
  • Colours last
  • Hydrophobic which means it dries fast
  • Keeps its shape

  • Release microplastics when washed
  • Heat sensitive
  • Static easily builds up
  • Doesn’t breathe
  • Doesn’t biodegrade
  • Loses a lot of its quality when recycled
  • Toxic chemicals are used
  • Highly polluting
  • Energy intensive




The most common material for clothing and while this is a natural fibre and can be grown organically without pesticides the cotton plant need a colossal amount of water to grow.

Properties: It takes up moisture easily which makes it good as towels or sheets but makes it not so good for workout clothing or swimwear as it soaks up the water and becomes very heavy. It also wrinkles easily.


  • Soft
  • Comfortable
  • Breathable
  • Durable
  • Good moisture absorption 

  • Needs a lot of water to grow
  • Tendency to shrink
  • The biggest need for pesticides
  • If organic it need even more water and land to grow
  • Loses a lot of its quality when recycled


Hemp comes from the plant Cannabis Sativa and it might be the most sustainable and environmentally friendly option for textile and had been around for 10.000 years although it is not as common anymore due to law regulations of growing the plants.

Growing it is easy as it doesn’t need that much nutrition in the soil, and there’s no need for pesticides either. It can even be good for the land to grow the material as it binds the soil with its long roots, helping to prevent soil erosion. It’s also a nature fiber that is completely biodegradable and requires very little chemicals to create the fabric. The material is stronger than cotton and resembles linen is aesthetics.

So why is hemp such an unusual material in clothing, you might ask.

It wasn’t always like that. Linen and hemp were the most common materials in clothing way back and there are many theories in why hemp has been criminalised to grow in many parts of the world.


  • 3x stronger than cotton
  • UV resistant
  • Durable
  • Breathable
  • Can be grown without fertilizer or pesticides
  • Doesn’t need that much water to grow
  • It binds the soil with its long roots, helping to prevent soil erosion
  • Grows fast
  • Completely natural and easy to recycle
  • Softens more over time

  • Can sometimes be rough
  • Wrinkles easily
  • Hard to find as it is illegal to grow in many parts of the world


The fabric linen is made from flax and comes from the stem of the flower of the plant. It’s a pretty stiff fabric and looks similar to the fabric made from hemp.

It’s not necessary to use pesticides when growing flax as it can grow in quite cold climates, where the risk of vermin is much smaller.

The process of making the linen is a time consuming process which can often bring up the price of it.

From an environmental point of view I’d call linen the second best material after hemp.


  • Extremely breathable
  • Perfect for hot weather and keeps you 3-4 degrees cooler than cotton
  • Very strong & durable. 2x as strong as cotton
  • Can be grown without fertilizer or pesticides
  • Doesn’t need that much water to grow
  • Completely natural, biodegradable and easy to recycle

  • Wrinkles very easily
  • Often needs special and delicate care
  • Sometimes is dyed with toxic chemicals



When speaking of wool it is from the sheep, other wools normally go under other names, like Angora from the Angora Rabbit or Cashmere from the goats originating from the area Kashmir in India. They all have similar properties though, and here they are:


  • Strong
  • Good for both hot & cold climates
  • Dirt & dust resistant
  • Breathable
  • Fire resistant
  • Water resistant
  • Absorbent

  • Shrinks easily
  • Can be itchy
  • Often requires special care
  • Can pill
  • Not vegan
  • Sometimes Mulesing* is used which is highly unethical
  • Many sheeps have been over bred, causing them pain and suffering


Mulesing is where they cut of, not just the wool but the whole skin around the anal anal an tail area of the sheep. As you can understand, this is considered highly unethical.

This is a technique used mainly in Australia and New Zealand to prevent a parasitic infection by fly larvae especially common among the merino sheep. As they have bred the merino sheep so hard to grow more wool, giving them wrinkly skin which can not only make some sheep collapse or die from heat exhaustion during hot summer months, but urine and moisture gets caught in the heavy wool and wrinkles which attracts the flies who lay their eggs in their skin. When the fly larvae has hatched it starts eating the skin on the sheep and that’s how the infection happens.

Luckily, New Zealand recently (October 1st, 2018) passed a new law to ban Mulesing. Now let’s hope Australia follows, as they are the biggest producer of wool in the world. 


This is a type of wool from the animal called Alpaca, who originates from the Andes in South America. It’s a very soft kind of wool and is in many cases better for those with allergies as it, unlike sheep wool doesn’t contain wool grease. It has a very small environmental impact.


The angora wool comes from the angora rabbits. It is an incredibly soft wool but even though it is possible to cut the hair off of the rabbits, there’s far too many cases where it is pulled off of the animals, causing them immense pain and suffering.


This material comes from goats living in Asia, originating in the indian region Kashmir. While the fabric is made from the shedded wool after the winter season, the goats themselves are not very good for the environment for the fact that they tear up the roots from the grass they eat, which eliminates the protection from soil erosion and water washing away the nutrients in the soil, turning the land into desert like landscapes.

Cashmere is a very soft material and if often quite pricey.


Silk is made from the cocoon of silkworms. The most common kind is called Mulberry Silkworm. The textile was invented in China as long as 8.500 years ago.


  • Soft
  • Versatile
  • Comfortable
  • Very strong
  • Good for both hot & cold climates
  • Is biodegradable and can be recycled

  • Expensive
  • Often boil the worms alive
  • Wrinkles easily



Viscose is made from cellulose from wood pulp. And while this material is natural, the process of making it into fibers involves a lot of toxic chemicals, therefore it is in its own subcategory of being a semi-synthetic fibre.

There are different kinds of viscose, depending on the process or what material the cellulose is derived from. The most common material is wood pulp from the fir tree from the Pine family, when beechwood is used it is called Modal.


  • Soft
  • Cheap
  • Absorbent
  • Anti-static

  • Wrinkles
  • Not very durable and easily lose its shape
  • Pills easily
  • Can cause deforestation
  • Toxic chemicals used


Bamboo has a great reputation in the sustainability market, as it grows extremely fast and doesn’t need pesticides to grow.

However the process of making the bamboo into fibers for textile requires a large amount of chemicals, many of them extremely toxic. Like carbon disulfide which is known to cause birth defects and difficulties procreating. It’s said to get 1 kg of bamboo viscose, it takes about 5,5 kg of chemicals.


  • Very soft
  • Breathable and absorbent
  • Plant grows very fast
  • Doesn’t require a lot of water or pesticides

  • Energy intensive
  • Requires a lot of toxic chemicals to make fibers


The difference from viscose is that Lyocell and Tencel are made in a closed loop system, so the chemicals are recycled. Tencel is like Lyocell but is an Austrian trademark and with this you can be sure the wood used is FSC certified.

  • Wrinkle resistant
  • Absorbent
  • Soft
  • Durable
  • Breathable
  • Versatile
  • Biodegradable
  • Responsible of their toxic chemical use
  • Strong and machine washable

  • Energy intensive
  • Can lead to deforestation (unless it’s Tencel or specifically marked with FSC)


This is a semi synthetic fibre, as it is an artificially made fiber made from natural materials coming from the cotton wate. The process is much like the making of the semi synthetic material viscose which you can read more about further down.

For more posts about Fast Fashion check these out:


PLASTIC CLOTHING – Pros, cons and how to deal with micro plastic pollution

NOT BUYING NEW CLOTHES? Here’s what you can do instead


HOW TO SHOP SUSTAINABLY – When you are living a very busy life

This post was written by our blogger Evelina Utterdahl. You can read more about her here


Svenska Konsumenter


PETA Australia

Good On You

Verena Erin

Sew guide

Mina bästa flygfria semestertips

Med cykel runt Bornholm

Har du bestämt dig för att skippa flyget ett tag och funderar på vad du då ska göra på semestern? Ett alternativ är att ta tåget ner till kontinenten. Ett annat är att hemestra och utforska allt fantastiskt som ligger lite mer nära. Här kommer mina bästa flyg- och bilfria semestertips som kan funka både med och utan barn.

Vandra Simrishamn-Kivik

Stenshuvud, Skåneleden
Stenshuvud, Skåneleden

En etapp på en vandringsled blir till en hel veckas vandring med barn. Vi delade upp sträckan Simrishamn-Kivik på 3 stopp med ungefär 5 km vandring per dag. Vi sov första natten i Simrishamn, andra natten på vandrarhem i Baskemölla, tredje natten på ett golfställe i Lilla Vik i Vik och därefter två nätter nära Stenshuvud och slutligen en natt i Kivik. Därifrån tog vi bussen till Rörum för ett besök på Mandelmanns. Naturen är magisk och varierad och leden sträcker sig längs med kusten nästan hela tiden. Det är svårt att hitta boende under högsäsong. Vi gjorde denna vandring första veckan i september.

Cykla Bornholm runt

Cykelsemester Bornholm runt. Här på södra Bornholm precis utanför Rönne.
Södra Bornholm

Ta tåget till Malmö. Från Malmö tar du Pågatåget till Ystad där du hoppar på färjan till Bornholm som tar 80 minuter. Cykel kan du hämta ut i Rönne, som helst förbokas under högsäsong. Det är för det mesta separat cykelväg runt ön som är 105 km lång, men viss sträckning går på trafikerad 70-väg. Kan därför vara bra att hyra barncykel som fästs på vuxencykeln om det finns yngre barn i sällskapet. Finns gott om campingplatser runt hela ön. Vi övernattade i Dueodde (camping), Svaneke (camping), Gudhjem (hotell), Hammershus (camping) och Rönne (camping). Hett tips – stanna till på Michelin-restaurangen Kadeau på vägen till Dueodde. Amaazing!

Läs mer:

Vandra Jämtlandstriangeln

Jämtlandstriangeln med barn
Jämtlandstriangeln med barn

Ta nattåg till Duved och därifrån buss till Storulvåns Fjällstation. Ta med eget tält för större flexibilitet och lägre kostnad eller välj lyxvarianten med övernattning på de tre olika fjällstationerna längs med leden. Fördelen är att det inte krävs någon större packning. Lunch kan köpas med från varje fjällstation och mindre matbutiker finns på varje station.

Läs mer: https://www.svenskaturistforeningen.se/guider-tips/leder/jamtlandstriangeln/

Glamping och paddling

Lyxig tältning på ön Fejan
Lyxig tältning på ön Fejan

På ön Fejan i Stockholms ytterskärgård kan en hyra kajak samt sova och äta kungligt på Fejan Outdoor. Hit tar du dig med SL-buss från Stockholm till Räfsnäs Brygga, där det är passbåt som gäller.

Paddla utanför Gräsö

Nattläger utanför Gräsö, på kajaktur
Nattläger utanför Gräsö

Utanför Gräsö är det ett paradis för paddling. Ytterskärgård med många grund vilket innebär väldigt lite båttrafik. Massor av öar att välja på för tältövernattning. Vatten och mat behöver tas med för alla dagar. Kajak hyrs på Rävsten. Ta buss 811 från Uppsala och byt till buss 853 i Öregrund. Hoppa av vid Äspskärets hållplats/brygga, där du får boka båt sista biten via kajakuthyraren.

Fler tips och läsning:
Räkna ut din semesters klimatavtryck på klimatsmartsemester.se
Sveriges Natur tipsar om sommaräventyr på hemmaplan
Inspiration på Instagramkontot Resareko
Inrikesflyg vs tåg – dags att krossa myterna
Svenska alternativ till utlandsresan
Reseinspiration från SJ

Att leva hållbart och klimatsmart

Helena Wildros är miljövetare och hjälper företag att utveckla och kommunicera sitt miljö- och hållbarhetsarbete i sitt egna företag Wildros Miljö och Kommunikation . Hon driver även Helenas Hållbara som vill inspirera till en mer hållbar livsstil genom en webbshop med ekologiska, klimatsmarta och hållbara produkter för både privatpersoner och företag, samt föreläser om hållbar livsstil. Här delar Helena med sig av sina erfarenhet och tankar kring ett hållbart liv.

Det är många som vill göra något för klimatet, men vet inte hur eller vad. Vad ska man börja med, vad gör mest nytta, vad ska jag fokusera på? Och är det ens någon idé att försöka, är det inte redan kört? Nej, enligt många forskare – inte minst vår svenska miljöprofessor Johan Rockström – är det inte kört. Han menar att ”fönstret fortfarande öppet”, även om det håller på att stängas mitt framför ögonen på oss. Det är hög tid att agera nu!

Som privatperson kan det vara lätt att tänka att det är politikerna och näringslivet som ska lösa klimatproblemen, att det är de som har makten att verkligen förändra. Till viss del är såklart lagstiftning och ekonomiska styrmedel kraftfulla verktyg, men vi har alla ett ansvar att göra medvetna val, aktivt välja (eller välja bort) och på så sätt tydligt signalera att vi vill göra skillnad.

Många undrar om det är bättre att bli vegetarian eller att skippa flygresorna – vad har störst effekt för klimatet? Varför välja, tänker jag. Vi behöver göra både och, inte antingen eller. Det finns många kloka ordspråk, även om de kan kännas som klyschor. ”Många bäckar små”, till exempel. Det blir faktiskt tillsammans en hel å – en å av enskilda handlingar som gemensamt gör skillnad och bidrar till förändring. Citatet ”It’s only one straw, said 8 billion people” har du kanske sett apropå användningen av plastsugrör. Det faktum att det varje dag i världen används ungefär 1 miljard plastsugrör gör att tanken svindlar när man tänker på vad som krävts för att tillverka och transportera alla dessa sugrör. Dessutom hamnar många av dem i naturen – inte minst i våra hav, där forskare befarar att det år 2050 kommer att finnas mer plast än fisk. Desto mer hoppfullt att allt fler företag och länder förbjuder engångsmaterial i plast, exempelvis sugrör. Som konsumenter kan vi markera och låta bli att ta ett sugrör i onödan. Tillsammans gör vi skillnad genom att aktivt välja – eller välja bort!

”Ingen kan göra allt, men alla kan göra något” är också en klassiker som passar bra i detta sammanhang, tycker jag. Att tänka att man ensam ska försöka rädda världen kan kännas övermäktigt, men om vi hjälps åt och gör det vi kan utifrån våra egna förutsättningar så blir det både görbart och märkbart. Att byta till förnybar, miljömärkt el till sitt hushåll eller företag, till exempel. Att välja tåg, buss eller cykel i första hand och inte flyga eller köra bil i onödan. Köpa ekologiskt, rättvisemärkt eller närodlat när man handlar mat. Äta mer vegetabiliskt och säsongsbaserat, samt minska mängden kött och välja ekologiskt och mer klimatsmart kött. Låta bli att slänga mat (visste du att ungefär en tredjedel av all mat som produceras i världen kastas?) genom att planera sina inköp, förvara maten rätt och använda matrester. Undvika onödiga förpackningar (en kvinna jag vet brukar lämna kvar till exempel kartongen till tandkrämstuben i kassan när hon handlar som en liten vardagsdemonstration!). Handla kläder och prylar second hand (sparar dessutom massor av pengar!). Byta eller låna saker av vänner och grannar (vi delar på en proffsig skärmaskin och ett rökskåp med vår matlagningsintresserade granne!). Källsortera sitt avfall, såklart. Och en massa annat klimatsmart, som du säkert redan vet om!

Utsläppen av växthusgaser från svenskarnas konsumtion är cirka 11 ton per person och år. En hållbar nivå ligger på mellan 1-2 ton. Mycket av utsläppen från vår konsumtion uppstår dessutom i andra länder eftersom vi importerar så mycket. Förutom att minska vår konsumtion och bli mer medvetna konsumenter är en självklar konsekvens att vi måste väga upp för våra utsläpp även på andra ställen i världen. Då är klimatkompensation ett bra sätt, där vi får möjlighet att bidra till en bättre miljö och minskade utsläpp även långt borta. Att kompensera för utsläpp kan göras på många sätt, till exempel genom att plantera träd som binder koldioxid (och både skuggar och binder jorden så att det blir lättare att odla) eller genom att uppmuntra teknik som ger både energi och rent vatten med hjälp av till exempel solenergi.

Så, varför välja bara en klimatsmart sak för att bidra till en bättre värld. Tänk inte antingen eller – tänk både och. Tillsammans gör vi skillnad! Det sägs ju att vi är den sista generationen som har möjligheten att vända utvecklingen – låt oss ta den chansen och samtidigt ta vårt ansvar. Det är vi skyldiga våra barn och barnbarn.

Plastic clothing – Pros, cons and how to deal with micro plastic pollution

In the Fashion Material Guide I go through the difference between Natural Fibers and Synthetic Fibers as well as a short description of the materials with their properties along with pros, cons and challenges.

This is a more in depth guide on synthetic fibers. Why it’s so popular, what the issues are and how to tackle these issues.

So first, let’s take a quick recap of what synthetic fiber is.

Synthetic fibers are completely artifial, made by humankind which allows the properties of the fabrics much easier to design. It is made from petroleum – fossil fuels. It’s a kind of plastic.

Picture by Caroline Franksjö


Artificial fibers are more durable and because it is completely fabricated by humans, it’s easier to design different properties like water resistance, stain resistance, dyeing in specific colours is easy and you can also make it elastic or wrinkle free.

One of the reasons it is so durable and last longer than natural fibers is because it’s plastic – which most of us now know isn’t biodegradable and takes centuries to break down.

It has become very popular amongst retailers and customers alike, for the fact that the petroleum and the process of making the fibers and textiles is very cheap compared to natural fibers.


First of all, it’s made from fossil fuels. And since we’re in the midst of a climate emergency, we need to keep it in the ground.

But let’s look at some other negatives about synthetic fibers.

  • It’s very heat sensitive and can be damaged, melt or burn
  • It’s not good for the skin, many people getting allergic reactions to it
  • A lot of toxic and carcinogenic chemicals are used during the production and can cause health problems for those working with it and there’s also a risk of it being leaked into nature and water streams
  • It can get very uncomfortable and can make you both sweaty and freeze as the material doesn’t breathe or catch air pockets like cotton
  • Since it doesn’t breathe, you sweat more easily and the smell stays in the fabric and can’t be aired out like natural fibers, which leads to you having to wash it more often (although lately new syntethic fibers have been designed specifically for this, which is why synthetic fibers now can be perfect for athletic wear)
  • They are one of the main sources to micro plastic pollution in our oceans and water systems. Which leads us to the next part of this post. How to minimise the release of micro fibers


While this might not be 100% effective, it sure does make a big difference. Especially if a lot of people start applying these tips to their laundry routine.

  1. Use liquid laundry soap as the powdered version “rubs” against the fabrics which releases more micro fibers.
  2. Put a new filter on your washing machine, that is made to catch micro fibers and throw the lint in the trash and do not wash it down the drain.
  3. Put your synthetic fibered clothes in a bag that catches some of the micro fibers. Guppy Friend is one brand that had those.
  4. Cora Ball is a rubber ball that catched some of the plastic fibers so you can put that in the wash with your clothes.
  5. Fabric conditioner increases the release of microplastic fibers. It’s not even necessary and breaks down the elasticity of the fabrics as well as often containing toxic chemicals. Skip the conditioner or use some vinegar instead. You will get used to not having your textiles smelling strongly from chemical fragrance. Your skin will also thank you.
  6. Wash less often. If you get a stain, treat the stain only and don’t wash the whole garment.
  7. Wait until you have a full load to laundry before you wash, as it minimise the friction and thus release less fibers.
  8. Wash in colder water. While it’s also good to not use the warmer settings to save energy, it’s also better for synthetic clothes as the heat can damage the fabric which then release more fibers.
  9. Share this information with everyone you know. The more people aware of the issue and who implements these tips, the less microplastics in our water systems.
  10. Reduce the rotation speed. The faster the spin cycle, the more friction and the more fibers released.


  • Acrylic
  • Aramid
    • Twaron
    • Kevlar
    • Technora
    • Nomex
  • Microfiber
  • Modacrylic
  • Nylon
  • Olefin
  • Polyester
  • Polyethylene
    • Dyneema
    • Spectra
  • Spandex
  • Vectran
  • Vinylon
  • Vinyon
  • Zylon


There are more and more brands making clothing out of recycled plastic, such as PET bottels or ghost fishing nets.

But even this has positives and negatives.

Recycled polyester still realeases micro plastics which is very harmful not just for the marine life but for humans, too. If you watched the little video above in this post, you’ll know why.

There are even incidents of brands marketing with having their products being made from PET bottles, forgetting to mention that those were new and unused bottles. A clear case of Green Washing.

But I do have to say some companies are using this as an opportunity to clean the oceans from it’s plastic waste and making products with it, funding the cleanup and making more people move away from buying newly produced synthetic fiber clothing.

One of the companies rescuing plastic waste, making it into clothing or products is Econyl.

Did you know that about 50% of all plastic in the ocean comes from the fishing industry? So the best way to stop the plastic waste in our oceans is to not eat fish.

Picture by Caroline Franksjö

For more posts about Fast Fashion check these out:


CLOTHING: Which materials are the best and worst? – A sustainable fashion material guide

NOT BUYING NEW CLOTHES? Here’s what you can do instead


HOW TO SHOP SUSTAINABLY – When you are living a very busy life

This post was written by our blogger Evelina Utterdahl. You can read more about her here


Plastic Pollution Coalition

Slow Fashion Polyester – allt du vill veta och lite till

Textile Fashion Study

Science Direct